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Kristoffer Fredriksson at SearchStars

Get to know Kristoffer Yi Fredriksson, Concept Developer at 24HR

Kristoffer Yi Fredriksson, Concept Developer at 24 HR and one of the speakers at SearchStars, October 10. Here is your chance to get to know him a little better – Enoyj!

Hi Kristoffer,

We wanted to take the opportunity to get to know a bit more about you, what the SearchStars audience can expect from your speech and some other fun stuff. So here we go!

My first question to you is, could you tell me a bit more about what you do at work? What is the highlight of your working day and what kind of projects excites you the most?

I meet clients and listen to their problems. Then I come up with some solutions to those problems and then we iterate together until it’s ready to go into production. I used to love making games for websites to make them “sticky”, as we said back in the late 90’s. Nowadays I enjoy really dry and information heavy projects, how to reduce errors when entering a product configuration into an ordering system, how to digitise a physical cross reference calendar for the elderly. That kind of thing.

When and why did you decide to start working in digital marketing?

It’s a rather long and complicated story. The short of it is that I wanted to be a programmer, then the web happened. But there have been many steps along the way. So. Many. Steps.


What do you think is the most important thing for new businesses to start off with when it comes to digital marketing?

A great product, and or service. I strongly believe that great marketing is about informing your market about how this new thing can give them superpowers. That’s really hard to fake.


How do you keep up to speed on everything that is happening in digital?

I go to conferences and I read an awful lot, on the web and off. My most useful tool is Nuzzel, a service that collects all the links from the people I follow on twitter into an easily scanned feed.

At October 10 we will see you speaking at SearchStars, what can the audience expect from your speech?

I will share some concrete tips and there will be some speculation regarding where the internet is taking us, with regards to on-line marketing. There’s a lot happening, as usual, but there are also some obvious things people are missing out on. As a developer I think there’s a huge need for us to start working closer with SEO people. There’s a divide that no one benefits from. Not us, not the SEO agencies, and definitely not our clients.

Thanks for your time, see you soon!

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