It’s time to get to know Jill Quick a bit better! October 10 she will do a really interesting talk called “How to keep your job and not alienate channels: Using GA to measure your marketing across the customer journey”. Get your ticket before they run out!
My first question to you is, could you tell me a bit more about what you do at work? What is the highlight of your working day and what kind of projects excites you the most?
I am the Co-Founder of The Coloring in Department, my job is all around digital marketing training. I am either working on content for our online courses or developing content for face to face training. I would say my favorite part of the job is the instructional designing of training programs. I also really love it when I get to work on creating a new framework to describe or explain a particular concept.
When and why did you decide to start working in digital marketing?
I have been in love with marketing for a very long time. When I was a kid, I used to watch TV adverts and the adverts you get at the cinema before the film starts. I started studying marketing at 14 years of age doing a GCSE in business studies which included marketing, I then went on to do a degree in Marketing, and I completed two post-grads in the digital marketing field.
I feel very fortunate that I found something I am good at and enjoy working in so early in my life. I love my job and working with my business partner (Aiden Carroll) even though having a start-up is stressful, it doesn’t feel like work. I love getting emails from people we have trained telling us about their growth and success. It is such a lovely feeling, you feel like you have made an impact.
What do you think is the most important thing for new businesses to start of with when it comes to digital marketing?
I think there are 2 things that a business needs to have locked and ready to go.
You need to make sure that your website or app is tracking visitors correctly. Having the correct setup means you are working with clean valid data. If you do not have a good setup, you are going to be making some bad decisions. So before you launch your marketing campaigns, make sure your GA setup is correct, you are tagging your traffic correctly, and have lots of goals setup.
Next is to make sure you understand your Positioning. Thanks to April Dunford who is the Author of Obviously Awesome who said something that really stuck in my head to describe it. “You can think of it this way: if marketing and sales is the house, positioning is the foundation upon which the house is built” If people don’t know what you do, none of your marketing is going to work.
How do you keep up to speed on everything that is happening in digital?
I am a big fan of podcasts as I can listen to them when I am commuting to work or on a run. I have The Economist, Ted Radio House, The Future of Everything, and RSA Events as my go-to shows.
Then there are some Facebook and Slack groups that I am part of, and you can’t beat a look around on Product Hunt.
October 10 we will see you speaking at SearchStars, what can the audience expect from your speech?
My talk is all on Analytics, in particular how to use it to measure all your marketing channels across the customer journey. So, we will look at how the core reporting API works to define who gets the credit, how to use the Multi-Channel Funnels to share the conversion credit. I have also been working on some Data Studio Dashboards which I will show for the 1st time at Search Stars.
Looking forward to spending time in Sweden.