Get to know Ela Celebi, Digital Accelaration Team member at Nestlé & Nordic E-commerce Analyst at Nespresso

Ela Celebi – get to know her a little better before you get the chance to hear her speech about challenges to succeed in search – at SearchStars, October 10.

Hi Ela,

We wanted to take the opportunity to get to know a bit more about you, what the SearchStars audience can expect from your speech and some other fun stuff. So here we go!

My first question to you is, could you tell me a bit more about what you do at work? What is the highlight of your working day and what kind of projects excites you the most?

My highlight of a working day is the online sale numbers on current offers. I keep a close look on how business is going, what are the missed opportunities, how can we be more relevant to our customers. Also a big part of my workday is occupied by discussions with colleagues on insights from our data, we scrutinize all details until we find a new, better way of doing something almost everyday. I am excited when we add a new bit to our customers journey, each time is the same; I can’t wait for the results…

When and why did you decide to start working in digital marketing?

In 2007, I started working on an online news portal as a web editor. A big part of my job was about creating catchy articles. I quickly realized that the titles and keywords I use changed the interest of users. The more relevant I was, the more people landed on and liked the articles which allow me to get more and more amazed by the search engines and web traffic. Following that time I always kept an eye on new techniques, new tools, others strategies and still keep doing that. 

I still see a difference in between myself and any online marketer based on my background. My approach on digital marketing is always about serving intentional web traffic, not creating primetime content. 

What do you think is the most important thing for new businesses to start off with when it comes to digital marketing?

To start sturdy. This means to create the helpful, user friendly pages and content first, to think about usability of digital assets. You have to make sure that your customer would be encountering a smooth journey before you push for your online presence with engaging marketing efforts. A well-planned and strategically designed tone of voice is also helpful for every following step because it would lead both your customers and also your next activities online.  

How do you keep up to speed on everything that is happening in digital?

I don’t know if I can. I used to keep a close eye on operational changes such as changes in bidding, targeting, interface changes etc. But after a decade of doing that I realized that there is nor end to it neither urgency. So now I try to keep an eye on what other people are doing and what are the new approaches or strategies. I reach this kind of updates in many ways but my new favorite is podcasts because I love hearing the story of success from the voice of real actors. There are many podcasts about digital marketing from Sweden and outside which are quite famous in the podcast world.  

At October 10 we will see you speaking at SearchStars, what can the audience expect from your speech?

They will hear about the challenges to succeed in search for companies in different sizes and different industries. So according to their size and industry, they can start thinking about their opportunities and their competitors challenges. I wish to encourage them thinking out of the box and see their own potential to succeed versus others.  

Thanks for your time, see you soon!