How to get 150 journalists and developers to care about SEO in their daily work

Reggie at SearchStars
10 Oct 2019
2:30 pm-3:00 pm
Main Conference Hall

How to get 150 journalists and developers to care about SEO in their daily work

“Reggie ” Gudmundsson shares his experience as an in-house SEO specialist at Sweden’s biggest domestic website. Aftonbladet has made a journey from being “too big to care” about SEO, to SEO being talked about at every level of the organization, while also tripling the search traffic in three years. He will share his insights into communication and leadership of cultural change, overcoming cultural inertia – and how you get people to care about SEO.