SEO without Traffic: The World of Voice Search, Knowledge Graph and Brand

Hannah Thorpe at SearchStars 2018
09 Oct 2018
10:55 am - 11:25 am
Main Conference Hall

SEO without Traffic: The World of Voice Search, Knowledge Graph and Brand

The world of SEO is changing with new technologies and an increase in voice search and personal assistants, taking the power to choose away from consumers and putting it into the hands of robots. If search becomes screenless, then how do we optimise?
My talk will cover what the future of SEO looks like now we aren’t purely optimising for desktop SERPs.  As we focus on voice search, knowledge graph and building a brand to become the preferred choice.