Influencer Marketing: What We’re Still Getting Wrong

Hannah Butcher - Koozai, speaker at SearchStars 2019
10 Oct 2019
1:25 pm-1:55 pm
Main Conference Hall

Influencer Marketing: What We’re Still Getting Wrong

Influencer marketing has come on a long way since it started, but it can still be confusing for both marketers and the influencers themselves. Building relationships is key, but in a world where bartering and backlinks are involved, how do we go about this?

And how do we even report on influencer marketing, and show its worth? This presentation will set about answering some of these key questions, and give the audience the confidence to refine their campaigns, or try it for the first time.