Data-driven SEM SEO Synergies – myth or reality?

Nikolaj Mogensen, GroupM at SearchStars 2018
09 Oct 2018
11:30 am - 12:00 pm
Main Conference Hall

Data-driven SEM SEO Synergies – myth or reality?

How to work data-driven across SEM and SEO to create true synergies. We’ll dig into how you can work around your Keyword Research to integrate SEM datasets into your SEO keyword research and use that on a strategic and tactical level.

You will see how to first create the datasets by pulling out and pairing data from keyword planner, Search Console, AdWords, and other third-party tools. After that, we’ll see how to use datasets for powerful activities like locating important pages with low Quality Score ideal for onsite optimization or visualizing data for better and more integrated Search decisions.