Beyond the Basics – Business-led Practical Optimisation Techniques
If you already have a moderate understanding of SEO but want to get some more in-depth insight into how things work and what tools you can use to turbo-charge your business, this session is the right one for you.
Assuming an understanding of SEO already, this session will cover 3D keyword analysis for content and on-site optimisation, Yoast and why you sometimes need to ignore it. Technical auditing and what really matters (ignore what those tools say), is AMP worth it and the importance of Schema, SEMRush and how to best utilize it for your competitor analysis (cheaters really do prosper), and resources for you to use.