Day 1
09 Oct 2018
8:00 am - 8:30 am

Yes – the doors are finally open!

Welcoming and introduction

Our moderator Maria Eckerwall, CEO of the digital marketing agency TopVisible gives a welcoming introduction to the day and to our first speaker.
Maria Eckerwall TopVIsible
Maria Eckerwall

The end of search

Search has been a crucial part of the internet for over two decades. Probably longer. But the internet is right now going through its biggest transformation ever. For the first...
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Ola ANdersson, Systembolaget at SearchStars 2018
Ola Andersson

How to Survive & Thrive After Mobile-first Indexing

Google is rolling out mobile-first indexing, and websites are going to be affected. However, there’s no need to panic. In this talk, Rachel will explain exactly how mobile-first indexing will actually...
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Rachel Costello
9:50 am - 10:20 am

FIKA BREAK

When SEO’s typically think about Internal architecture, they focus on links (usually internal ones)

Links are part of the puzzle, but if your site makes no sense and doesn’t do a good job of matching up intents to templates and pages, all the links...
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Dominic Woodman at SearchStars 2018
Dominic Woodman

SEO without Traffic: The World of Voice Search, Knowledge Graph and Brand

The world of SEO is changing with new technologies and an increase in voice search and personal assistants, taking the power to choose away from consumers and putting it into...
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Hannah Thorpe at SearchStars 2018
Hannah Thorpe

Data-driven SEM SEO Synergies – myth or reality?

How to work data-driven across SEM and SEO to create true synergies. We’ll dig into how you can work around your Keyword Research to integrate SEM datasets into your SEO...
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Nikolaj Mogensen, GroupM at SearchStars 2018
Nikolaj Mogensen
12:00 pm - 1:00 pm

INTERMISSION & LUNCH BREAK

Acquisition and off page SEO in the iGaming industry

The iGaming industry is most likely the online vertical that has seen the fastest growth for the last 5 years, less than 20% plays online and all trends and forecasts...
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Mattias Bergehed

Digital Marketing is dead – survival tips for what comes next

Everything that you know about marketing and advertising is based on yesterday’s rules. New technologies, changes in consumer behavior, and the rise of intelligent personal assistants throw those rules out...
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Jono Alderson at SearchStars 2018
Jono Alderson

Making data dreams come true – Bridging the gap between ranking factors & your seo strategy

Ranking Factors are a great way of investigating what successful websites have in common. But it’s not always easy to make the leap from analyzing the SERPs to developing practical...
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Björn Beth at SearchStars
Björn Beth
2:45 pm - 3:15 pm

FIKA BREAK

How to get the most out of combined SEO and Content Marketing

Sometimes it may seem that Content Marketing and Search Engine Optimization may be coming from two different planets. At other times they seem to have many things in common. During...
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Andre Alpar at SearchStars 2018
Andre Alpar

Innovation & Digital Marketing: Conquering a Brand New Market

Using case studies and personal experiences from startups to large companies, this talk reveals the secrets used by companies – big or small – to expand their business models even...
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Grant Lingel