Program

Day 1
10 Oct 2019

We Analysed TWENTY-MILLION Articles From The Nordic’s Largest Newspapers; Here’s What We Found

This will be an exciting talk from one of our crowd favourites answering important questions like: on what time of day and day of the week content is most likely...
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James Finlayson at SearchStars 2019
James Finlayson

Beyond the Basics – Business-led Practical Optimisation Techniques

If you already have a moderate understanding of SEO but want to get some more in-depth insight into how things work and what tools you can use to turbo-charge your...
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Judith Lewis speaking at SearchStars
Judith Lewis

Live on stage: SEO Mythbusting with Martin Splitt

Here’s your chance to ask Martin Splitt – Developer Advocate and Webmaster Trends Analyst Team at Google just about anything (about SEO). Do you have advanced technical questions? Great, that’s...
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Martin Splitt at SearchStars 2019
Martin Splitt
10:10 am-10:40 am

FIKA BREAK

Customizing data collection for search marketing success

There are three Cs fundamental to building a data-informed organization: Communication, Cooperation, and Customization. Communication is necessary to ensure that teams working together towards common goals are able to ignore...
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Simo Ahava at SearchStars 2019
Simo Ahava

CPG giant to digital monster

Digitalizing large companies with history is a huge challenge for many. Daily consumer touch points are shifting to online but how will the companies shift? Let’s gather and share the...
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Ela Celebi speaker at searchstars 2019
Ela Celebi

How to keep your job and not alienate channels: Using GA to measure your marketing across the customer journey

Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage with our brand will change -only- when they are ready...
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Jill Quick
12:20 pm-1:20 pm

INTERMISSION & LUNCH BREAK

Influencer Marketing: What We’re Still Getting Wrong

Influencer marketing has come on a long way since it started, but it can still be confusing for both marketers and the influencers themselves. Building relationships is key, but in...
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Hannah Butcher - Koozai, speaker at SearchStars 2019
Hannah Butcher

PPC Strategies – what award winners do

With the increasing complexity and interconnectivity of Paid Search, a whole spectrum for successful differentiation strategies have opened. We will look at some of the most outstanding Paid Search strategies...
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Anders Hjorth

How to get 150 journalists and developers to care about SEO in their daily work

“Reggie ” Gudmundsson shares his experience as an in-house SEO specialist at Sweden’s biggest domestic website. Aftonbladet has made a journey from being “too big to care” about SEO, to...
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Reggie at SearchStars
Rögnvaldur “Reggie” Gudmundsson
3:00 pm-3:30 pm

FIKA BREAK

Gamification: your content marketing secret weapon

In 2018 Reflect Digital conducted a piece of research that found 60% of consumers said they would be more likely to buy from a brand if they enjoyed playing a...
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Becky Simms

Hi, I’m a developer. Let’s be friends.

Last year at SearchStars there was a bit of doom and gloom, regarding where machine learning and assistants are taking SEO. As a developer Kristoffer saw tons of opportunities rather...
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Kristoffer Fredriksson at SearchStars
Kristoffer Yi Fredriksson

Explosive Growth With Content Marketing Hacks: What works + Why it matters

How/Where to find the best stuff to write Keyword + SEO misconceptions in Content Building a Content Calendar Best practices for organic growth
Taylor Ryan speaker at SearchStars 2019
Taylor Ryan