James Finlayson is the Head of Innovation at Verve Search; the UK’s Best Large SEO Agency and Europe’s Best Large SEO Agency.
He’s a self-taught geeky creative who loves to understand how things work and rail against the ‘impossible’. At Verve, James concentrates on where SEO might be years from now and works towards making that happen faster. He’s been working in search for 9 years and has spoken at events across Europe on the subject.
Everyone wants links, and coverage from Aftonbladet, Dagens Nyheter, Jyllands-Posten, NRK and the BBC, but few achieve it; and getting the wrong kind of links can mean wasting energy, getting nowhere. This is how we cracked it. Over and over.