Charlie Williams

Screaming Frog, UK

Charlie is part of the team at Screaming Frog, the agency famous for the SEO Spider and Log File Analyser. A search veteran, he’s worked just about every kind of role in SEO.

A regular industry speaker, Charlie loves to share ideas on his specialties of content strategy, creative campaigns, technical SEO & keyword research.

Fascinated by building content experiences and the challenges of online business, Charlie helps sites make more of their potential through answering user needs. You can find him talking content, UX, SEO & food on Twitter, or cooking something up in the kitchen.

Selling the answers: A user-centric process for search


  • Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear.
  • But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar.
  • In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And key to unlocking the user-centric content potential of your site

My Sessions